The strategy of the Redan Capital Group assumes:
The Redan Group operates in two segments of the clothing markets which have the following characteristics:
The diversification makes the position of the Redan Group remain stable in economic bad times and provides it with a great potential for development.
The Redan Capital Group operates in two equivalent segments of the clothing – fashion – market, which exploits the strength of the Group’s own brands to achieve much higher margins, as well as in the discount segment being relatively resilient to fluctuations in demand. This diversification of the Group’s activity makes it easier to make use of its huge development potential.