Strategy of Redan Group
The Redan Group’s strategy provides for:
- focusing business on designing, marketing and retail sale of clothing for everyday wear,
- diversifying the product range in the clothing market by offering a choice matched with the needs of different customer groups.
The Redan Group is present in two segments of the clothing market, each with different specification:
- the discount segment is relatively resilient to demand fluctuations and has a large capacity for volume growth, although it shows a relatively limited potential for higher margins;
- the fashion segment is much more sensitive to changes in economic conditions, but thanks to the strength of own brands it offers much higher margins and has a great potential for international growth.
Such business diversification ensures that the Redan Group’s standing is stable during economic downturns and affords significant growth potential.